strategy: where the rubber meets the blue sky
Most strategies seek to shape activity in two distinct ways: doing things that are entirely new, and doing the things we already do, better. Those two types of work require different delivery models. If organisations don't recognise that difference, they can end up treating everything as strategic change, or everything as BAU, neither of which works well. This short video explores why different types of strategic priority need different approaches to implementation, and how recognising the difference can help avoid common implementation mistakes.