value for money: business cases – SMART objectives for smart analysis
Business cases aren’t just about comparing the costs of different options. They’re also about comparing the effectiveness and value for money of those options. Using SMART objectives—Specific, Measurable, Achievable, Relevant, and Time bound—can help us to understand, analyse, and communicate what will be affected by each option, how much it will be affected, and which option, if any, is the best way to meet those objectives. The smarter the objectives, the smarter the analysis, and investment decisions, can be. In this short video, we share a few tips and examples to help you build on SMART objectives to inform robust analysis, and recommendations, about how to maximise the value of scarce resources.